Since beginning this blogging “journey” I have consistently struggled with finding the time in the day to write my posts, take photos, edit everything, and then post to social media. That last one I really struggled with, especially since I’m at work 9-5 every day. I wouldn’t be able to post anything unless I was on the bus, on my lunch break or finally home at 6pm. To put it simply, it wasn’t working and my blog suffered, especially in traffic. I was pretty hopeless for a bit and I didn’t know what to do about this problem until another blogger introduced me to CoSchedule. It seriously changed the game for me. Let me tell you how.
This blog post includes referral links, however all opinions are mine and I’m only writing this post because of how much I truly have benefited from this plugin subscription service.
CoSchedule is a really simple editorial calendar that also allows you to schedule social media posts as you blog. Before you publish your post on wordpress you will have already scheduled all of your social media promotions at least for the next month. It works by signing up for a free trial and installing the plugin straight to your wordpress site. Once you have the plugin installed all you have to do is connect all of your social media accounts like twitter, facebook, etc and you’re able to begin scheduling your social media posts. When everything is all together and set up (by the way CoSchedule has a great how to guide to get you started), you can start writing your latest blog post.
After you have finished writing your blog post you will scroll down and you’ll see a few of these bubbles (picture above) with different headings like Week after post, Month after post, etc. These are when your social media promotional blasts will go out. You’ll select one or all of them and start writing your post promotion for each social media site. You can even choose which images you want to be featured. (seen below)
After you finish scheduling all of your promotions all you do is hit publish for your blog post or schedule that as well and you’re done. You don’t have to do anything else! All of your posts will automatically go out on the specified accounts, days and times. Here’s something that’s even better, say you forget to schedule a blog post blast on twitter. You can log onto your CoSchedule account and just add it to your editorial calendar. What I love most about the editorial calendar is that I can see exactly when my blog posts are being published, as well as every single social media promotion. It’s so easy to see which days are lacking promotion and which days are a little too heavy.
In the photo above I was just learning how to use CoSchedule and you can tell that my Thursdays and Fridays were a little busy on my social media. Going forward I changed how I wanted to promote my blog and now these promotions are a little more spread out. Since scheduling everything on CoSchedule I have noticed a very big increase in my blog traffic (specifically unique viewers) coming from these social media accounts.
There’s even a part on the CoSchedule website that allows you to see which of your social media promotions are doing the best.
If you are struggling to prioritize, keep track and manage your time when it comes to social media promotion of your blog or you want to increase your blog traffic I would highly recommend signing up for CoSchedule. It’s only 10$/month but you can sign up for a free trial at first if you’re interested in seeing how it works first hand. I initially signed up for the free trial with no intention of committing to the monthly subscription but I cannot imagine blogging without CoSchedule now. If you have any questions feel free to ask away! Or you can contact the CoSchedule team, they’re incredibly helpful and so quick to respond!
Here’s a video for you to check out to learn more!